Andrew Heins
When I was a kid, the Internet was going to change everything. It has - just not in the ways we were hoping. Twenty years in, I'm reckoning with the decisions we made, and the culture we built. Can we still deliver on the promise? Welcome to my website. Don't forget to sign the guestbook.
1990 Latest Writing
In a world where opinions are inescapable noise, I try to limit my writing to things worth reading.
View all writing →AI Fundamentals: Why Your AI Implementation Falls Apart And How to Fix It
Every team is building their own AI tools. Nobody's talking to each other. Here's what that costs and how to fix it before it gets worse.
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I'm President of Cantilever, a digital agency I've been part of since 2012. We build and maintain websites for organizations that take their digital presence seriously — strategy, design, and development, from a team that's been doing this long enough to know how to get you real results.
If you're thinking about your website, we'd like to talk.
How I Think
Keep Your Promises
Businesses run on promises. You make a promise to deliver a product, a service, or a career. Good businesses keep their promises. I help them do that.
Tech as an Enabler, not an End
While technology changes fast, your basic business promises probably don't. Technology can be a tool to help you deliver, and I help decipher what's worth chasing, and what's just a trend.
People First
We build businesses to support ourselves and our families and uplift our communities. Profits make this possible, but when profits start hurting people, it misses the point.